First Post - Welcome Everyone

Greetings everyone! This blog is aimed at addressing the ongoing media revolution, in paticular its implications on the higher education sector. My name is Dan and I work in a higher ed institution as the main person responsible for digital marketing. Folks in my age group have narrowly missed out on some of the new media trends that those a couple of years younger have helped to create. In my current position, I can't afford to be left behind these trends, and neither can you if you are involved in the web and Marketing at an institution of Higher Education!!

For example, I watch my younger sister spend countless hours using social media on the internet (myspace, facebook, AIM etc). This is an intricate part of her life, and the life of most Millenials (those aged roughly 13-24). It is now my job, and the aim of this blog to figure out what this all means, and how it can be used to advance my institution.

These new media trends, according to many, promise to change many fundamentals of our world as we know it. I'll be discussing some of these radical changes and their potential (hence the use of the term "Revolution" in the blog title) in the upcoming months.